GreeTHiS in Bulgaria acknowledged the International Day of Touorism

Green tourism and historical heritage, as the light motive of GreeTHIS project, were
the topics of discussion panels to acknowledge the International Day of Tourism on
27 th September 2021. The conference part was organized as separate event, part of
the Green Tourist Weekend within the project. Stakeholders and key actors in tourism
met to share the results of the last tourist season 2021 impacted by Covid-19 and to
discuss opportunities for future partnerships.
The international scope of the event is the first of its kind organized in Varna due to
the active involvement of the GreeTHIS partners.
During the first part of the hybrid event, Dr. Frank Kvante, General Manager of
Fraport Twin Star Airport Management Inc. made an overview of the number of the
tourist flow in 2021 in Varna and Burgas airports and forecasts for the next season
2022. Mrs Stela Baltova, the Minister of Bulgarian Ministry of Tourism commented the
future of the tourism sector in Bulgaria and Mrs Sonya Georgieva, director of Tourism
Department of Varna municipality provided summary results of the summer season in
Varna and highlighted the marketing tools the municipality shall use the next year.
Mrs. Petruta Moisi from the Eco Counseling Center in Galati, Romania shared good
practices of cooperation between the stakeholders in this cross border region to
improve the conditions for tourism development. Mrs. Tetiana Pasmarnova, an expert
in tourism within the Agency of Sustainable Development and European Integration
"Lower Danube” in Izmail, Ukraine focused on the local resource management and
practices for tourist business improvement. Mrs. Nino Gvasalia, advisor in investment
and infrastructure affairs to the Mayor of Poti shared specific mechanisms of state
support and tourist resource management for expanding the tourist season in Georgia
and Mrs Afroditi Kamara, expert to Municipality Orestiada presented the culture
heritage and tourism development and its impact on the economy in Greece.
During the discussion panels representatives of the National Association of the tourist
agencies in Romania, the Black Sea Development Agency in Trabzon, Turkey, the
National Association of Inbound tourism in Moldova and UBBSLA experts shared
thoughts and reflections on the tourist development across the Black Sea countries.
In the programme slots the participants and the guests had the chance to visit
emblematic culture heritage buildings and locations in Varna which illustrate the
signs and the traces of the town development. They were also introduced with the
stories of outstanding people who lived and worked here after the Liberation in 1878
and contributed to the vast transformation of Varna as a major industrial, commercial
and maritime center in this part of the Black Sea region.
The events complemented the annual Tourist Expo – Destination Varna and in 2021 the
moto was targeted to “Tourist destinations with history and future” as well as
celebration of the 100 th anniversary of Varna declared as resort city. The UBBSLA was represented in a special stand focused on the Black Sea tourism and the international
cooperation.

UBBSLA 22 nd June 2021 Press Release

On 22 nd June 2021 business breakfast was organized by UBBSLA focusing on the
cultural tourism development in the Bulgarian Black Sea region. The meeting
gathered tourist companies, organizations in tourism, arts & craft, local public
administrations from the member municipalities, representatives of regional
historical museums and NGOs, The stakeholders shared best practices in the field of
historical and green tourism, preservation and promotion of intangible culture
heritage in the local communities. Funding opportunities and grants provided at
national level were discussed targeting exploitation of local resources and explicitly
on investment activities in culture heritage monuments and sites. These are to
stimulate the entrepreneurial approach in cultural institutes’ activity for improved
management and presentation of cultural heritage and attracting audiences through
revitalization of premises and spaces, educational programs. The participatory
actions will stimulate the revival of peripheral areas, small towns and villages and
attraction of new audiences through organization of artistic and creative events,
festivals, performances, exhibitions and initiatives.